About

Clear thinking. Clean builds. Good people.

We’re a small, design-led web studio that cares about clarity, speed, and doing things right. No fluff, no bloated teams—just thoughtful websites built to look great and work even better.

A young man with light skin and short, dark hair wearing a white baseball cap and a blue t-shirt, looking to the right against a plain white background.

Jared Gibbons

Jared is the founder of Pocketknife. He works across all parts of the business—design, development, content, and strategy—making sure every project runs smoothly and looks sharp. Jared studied philosophy at The Ohio State University and brings a thoughtful, curious approach to everything he does. He’s especially interested in how digital tools and AI can make creative work more impactful. When he’s not building websites, he’s probably in the kitchen or watching a baseball game.

A smiling man with a beard and blue eyes, wearing a brown cap with an embroidered insect patch and a beige hoodie.

Kelly Nowels

Kelly Nowels leads Pocketknife’s west coast efforts from the Seattle area, bringing a sharp eye for detail and a calm, steady presence to every project. He’s all about thoughtful design and clear communication, helping clients feel confident and taken care of from start to finish. When he’s not working, Kelly is usually on two wheels exploring the outdoors or spending time with his sons. His Instagram is full of great rides, everyday beauty, and glimpses of dad life done right.

Design done right. Developed fast. Backed by real people.