When someone visits your Squarespace website, they don’t want to wait. They expect it to load fast, respond instantly, and look stable as they scroll. A site that lags or shifts unexpectedly sends visitors away — often for good. That’s where Squarespace Core Web Vitals come in. These are Google’s user experience metrics that measure how quickly and smoothly a website loads, responds, and behaves visually.

A well-designed website doesn’t rely on visuals alone. The right motion can bring a page to life and make visitors stay longer. Subtle movement—like a smooth fade or a gentle hover effect—can make your Squarespace site feel more polished and professional.

Typography isn’t just about picking a font that looks nice — it’s how your words speak before anyone reads them. On Squarespace, the right typography shapes first impressions, defines your tone, and ties your entire brand together. Whether you’re a small business, creative studio, or eCommerce shop, understanding how typography works within Squarespace can turn a basic template into a professional brand experience.

Many people browse the web late at night or in low-light spaces, and bright white screens can feel harsh on the eyes. A dark mode Squarespace design gives visitors a more comfortable viewing experience while keeping your website modern and polished.

Website speed is one of the most important factors when it comes to user experience and search engine optimization (SEO). Whether you’re running a blog, an online store, or a portfolio on Squarespace, slow loading times can negatively affect your visitors' experience, causing them to leave your site before even seeing what you have to offer. In today’s digital world, where instant gratification is the norm, a slow website can significantly impact your reputation, rankings, and overall success.

Creating a strong first impression on your website can shape how visitors see your brand. One of the most effective ways to do this is by adding a video background. A well-chosen video can give your homepage movement, energy, and personality that static images often lack. If you use Squarespace, adding a background video isn’t difficult once you understand how it works.

Squarespace is known for making web design simple. You can choose a template, add your content, and have a good-looking website in a matter of hours. But as many site owners eventually discover, those built-in design options only go so far. You can tweak fonts, adjust spacing, and change colors—but what if you want your site to look truly one-of-a-kind?

Squarespace gives anyone the ability to build a beautiful website without hiring a developer. Its templates are modern, mobile-friendly, and flexible enough for most small businesses. But when your brand needs something more specific — like a different layout, a special animation, or an interactive feature — you’ll likely start exploring custom code Squarespace.

Your Squarespace site's loading speed is crucial to improving both your user experience and Google search rankings. Understanding how to improve site speed on Squarespace you can optimize your website for optimal SEO results. In this article, we have highlighted the main practical steps that can be taken to improve the speed of your Squarespace site to ensure that your website design works efficiently and is consistent with SEO principles.

Unique brand identity through the Squarespace design tools is one of the best ways to shape an exceptional online experience that is memorable for businesses or creative minds. The user-friendly features of the robust tools of Squarespace enable users to design a completely cohesive and engaging brand experience even without advanced design skills. This guide explains the key steps toward achieving a unique Squarespace brand identity, introducing the design capabilities of the platform while considering practical aspects such as the Squarespace website design cost.

In 2025, choosing the best Squarespace template for small businesses is important for entrepreneurs to ensure that their website is visually appealing and user-friendly. Squarespace's streamlined and user-friendly designs cater to diverse industries, making it crucial to choose the right template for your website that can significantly impact engagement, conversion rates, and brand perception.

Using custom CSS in Squarespace allows website owners and designers to break free from template limitations and create genuinely polished web experiences. Careful composition and application of these custom styles allow tailoring of nearly every visual detail—from typography and spacing to color and animations— enhancing the brand identity and engaging the target audience deeper.

DIY website builders promise simplicity, but they often lead to wasted time and limited results. A professional Squarespace agency brings strategy, design expertise, and SEO know-how that helps your business thrive.

Discover the top Squarespace design trends shaping 2025 — from bold typography and dark mode to AI-powered and accessible websites. See how modern businesses are using Squarespace to create sites that look sharp, perform better, and connect with their audience.

Wondering how much a Squarespace designer charges in 2025? From simple template tweaks to fully custom, SEO-optimized builds, this guide breaks down current rates, what affects pricing, and how Pocketknife creates Squarespace websites that look great and work even better.

AI productivity tools for small business: Granola, ChatGPT (right models), and Perplexity—how we use them to cut meeting notes, writing, and research time.

Squarespace’s new SEO Completion Score is helpful—but not the whole picture. This guide shows what it really means and how designers use it to rank higher.

Search is evolving fast — and AI tools like ChatGPT and Google’s AI Overviews are reshaping how people discover businesses. In this post, we break down what AI search is, why it matters for your website, and the simple steps you can take to stay visible in this new era. If you're not showing up in AI results, you're missing the next wave of visibility.

A simple, non-techy guide to Squarespace Blueprint AI—what it does, how it works, and whether it's right for your small business website in 2025.

Launch a fully designed, SEO‑ready site on Webflow, Squarespace, or Framer in just five business days — flat $4,500, no lock‑in. Our Website‑in‑a‑Week sprint cuts the six‑week wait to one focused week and hands you the keys on Friday, with optional Care Packages or Growth Subscriptions for post‑launch momentum.