Clear, strategic copy for your Squarespace site

From headlines to calls-to-action, our copywriting is crafted to clarify your brand story, boost SEO, and convert visitors into customers.

  • Cale Glendening

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  • SciencePower

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  • Christopher Wilson Photography

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  • SandenWolff

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  • Amy Charlson Design

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  • Ear Hustle Podcast

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  • Parsons North Brewing

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  • Twenty Thousand Hertz

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Did you know?

Confusing websites cost you business.

When your site isn’t clear, you risk:

  • Burning time and budget with little return

  • Losing leads because your message didn’t land

  • The headache of working with designers who miss the mark

At Pocketknife, we design custom Squarespace websites that communicate clearly, capture your brand, and convert visitors into clients — without the drawn-out, chaotic process.

Our step-by-step copywriting process makes it simple to get clear, effective messaging for your Squarespace site.

Share your brand story

Tell us about your audience, brand voice, and services. We’ll shape messaging that resonates and positions you as the expert.

See it come to life

We write and refine your copy in real time, making sure every word aligns with your brand and connects with your clients.

Launch with confidence

Your polished copy is placed directly into your Squarespace pages, ready to convert visitors into leads the moment you go live.

We’ve helped countless small businesses sharpen their message and grow with confidence.

At Pocketknife, our goal is simple: give you a website that speaks clearly, connects with your audience, and drives real results.

Here are five essentials every website needs to communicate with impact.

Clarity

A clear message about what you do, who you serve, and why it matters.

Credibility

Proof that you’re trustworthy: testimonials, case studies, credentials, or results.

Conversions

Obvious, easy next steps: booking a call, filling out a form, buying a service.

Flexibility

A site that can grow as your business grows: new services, content, or tools.

Visibility

SEO foundations so people can actually find you.

We know your website is one of the most important tools for growing your business.

If the design feels off, the copy doesn’t connect, or the site isn’t optimized, your investment gets wasted. At Pocketknife, we combine strategy, design, and Squarespace expertise to build a website that gets noticed, builds trust, and helps your business grow.

Industry Leaders Trust Pocketknife

Industries We Support

Custom websites designed around your industry needs

Creatives

Creative websites should showcase, connect, and convert. We build sites that highlight your work, tell your story, and attract the clients you want.

  • Videographers / Photographers

  • Sound Design

  • Graphic Designers

Professional Services

Professional service websites should establish trust, explain your value, and convert. We build sites that position you as the expert, make your services clear, and bring in the right clients.

  • Law firms

  • Financial advisors / Accounting

  • Real Estate Developers

Hospitality

Hospitality websites should entice, engage, and convert. We build sites that showcase your menu or offerings, capture the atmosphere of your space, and turn visitors into guests.

  • Restaurants

  • Breweries

  • Coffee Shops

Health and Wellness

Health and wellness websites should build trust, simplify scheduling, and convert. We build sites that showcase your services, highlight expertise, and make it easy for clients to take the next step.

  • Dentists

  • Dermatologist

  • Gyms / Fitness

Home Services

Home service websites should build credibility, show reliability, and convert. We design sites that highlight your work, make it easy to request a quote, and help you win more local customers.

  • HVAC / Plumbing / Electrical

  • Landscaping & Outdoor Services

  • Home Repairs & Property Management

Non-Profits

Non-profit websites should inspire, inform, and mobilize. We build sites that share your mission clearly, engage supporters, and make it simple for people to donate or get involved.

  • Charitable Organizations

  • Advocacy Groups

  • Community Organizations

Pocketknife writes and designs Squarespace websites that give small businesses a clear voice and a stronger presence online.

Squarespace is the ideal platform for growing brands because it’s secure, reliable, and easy to manage without hiring a full-time developer. With built-in SEO tools, e-commerce features, and mobile-ready design, it sets you up for success without the clutter of plugins or constant updates.

We take that foundation and add copy that connects, messaging that converts, and design that brings it all together.

The result is a Squarespace website that tells your story clearly and helps your business grow with confidence.

Explore some of the hundreds of Squarespace websites we’ve built

Want to check out more? View our full portfolio →

Open magazine or book featuring an article titled "Ancient Muses and Student Poets: Storytelling in Verse" with an illustration of a figure with a red mask and white robe, alongside some decorative design elements.
Homepage of SandenWolff website with a portrait of a man with curly hair and beard, dark background, navigation links to Portfolio, About, Contact, and a link to Explore Our Work made by a Squarespace designer.
A digital landscape with rocky terrain and mountains in the distance during sunset or sunrise, overlaid with three vertical white bars and a small white arrow labeled 'Enter' on the right side.
A person wearing a futuristic black spacesuit with glowing blue neon accents and a transparent helmet, standing in a dark, rocky environment.
Website homepage for TRAX from PRX with a white background and doodle illustrations, displaying the logo with headphones and the text "Listen For What's Next," and navigation menu items in pink at the top, including Home, About, Podcasts, Donate, Blo
Painting of seven men with faces painted and wearing costumes, some holding long sticks, and one with a skeleton face and one with painted clown face, titled 'A Revolution on Canvas' by HBO original.
Illustration of a whimsical, surreal cityscape with buildings, a castle, animals, a spaceship, a whale, and a person painting, set against a cosmic night sky with planets and stars.
Screenshot of a website homepage for Working Assumptions featuring a rural scene with a man pushing a stroller and a woman walking, with houses, a truck, and trees in the background.
Screenshot of Parsons North Brewing Company's website showing the interior of a brewery with a group of people at the bar. The website header includes options like Visit, Beer - Drinks, Food, Events, Us, and Event Rental. The main text reads, 'A Toas

Testimonials

Real Results, Real People

⭐️⭐️⭐️⭐️⭐️

Pocketknife was fantastic! They were extremely responsive, professional, and easy to work with, and I would highly recommend them to anyone. Trust me, go with this team.

Dustin J.

⭐️⭐️⭐️⭐️⭐️

Absolutely loved working with Pocketknife. They took my vision and built a stunning Squarespace site that works perfectly for my business. Highly recommend them.

Chris M.

⭐️⭐️⭐️⭐️⭐️

Talented and thoughtful. Once they understood that I needed hand-holding they were a lot of help. Absolutely recommended, I will use them again.

Jessica M.

⭐️⭐️⭐️⭐️⭐️

Jared made building my Squarespace website easy. They listened, delivered exactly what I wanted, and the site looks amazing. I’d hire them again without question.

Paulina G.

⭐️⭐️⭐️⭐️⭐️

Working with Pocketknife was a breeze. They’re Squarespace pros who know how to blend style with function. I couldn’t be happier with the final result.

Fred S.

⭐️⭐️⭐️⭐️⭐️

Pocketknife nailed our Squarespace site. Creative, detail-oriented, and fast, they made the process simple from start to finish. I’d work with them again in a heartbeat.

Dan Q.

FAQ

Copywriting FAQ

  • If visitors leave without contacting you, your message probably isn’t landing. At Pocketknife, we craft copy that connects with your audience, builds trust, and guides them to take action. You provide the details about your business, clients, and goals. We handle the heavy lifting.

  • Clear, strategic copy makes your website more than just “nice-looking.” It clarifies your offer, highlights your value, and creates a natural path for visitors to become customers. Strong copywriting is what turns traffic into revenue.

  • Yes. Every word is written with both people and search engines in mind. We include SEO best practices like keyword research, local targeting, and on-page optimization so your Squarespace site gets found by the right audience.

  • Absolutely. Whether your current site is on WordPress, Wix, or another platform, we can refine and transfer your copy into Squarespace—upgrading both the design and the message at the same time.

  • Every business is different, but most of our clients invest between $2,500 and $5,000 for complete website copywriting. Think of it as an investment in clarity, credibility, and conversion. Not just words on a page.

  • You could. But most business owners find it frustrating and time-consuming. Great copywriting requires an outside perspective and proven frameworks. We make sure your site speaks clearly, resonates with your audience, and drives results.

  • While Squarespace is our specialty, we’ve written for other platforms too. That said, our process is streamlined for Squarespace, so you get the best mix of copywriting and design working together.

  • We write copy that’s flexible and easy to update. As your business evolves, you’ll have a clear foundation to build on. And we’re always here if you need ongoing support or fresh messaging.

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We Work With Clients Across the U.S.

While we partner with businesses nationwide, our strongest roots are in these cities. No matter where you’re located, we’re ready to help your brand grow.

West/Southwest

Los Angeles, CA
San Diego, CA
SAN FRANSISCO, CA
AUSTIN, TX
Dallas, TX
DENVER, CO
SEATTLE, WA
portland, OR

Midwest

COLUMBUS, OH
Cincinnati, OH
Cleveland, OH
Chicago, IL
MINNEAPOLIS, MN
NASHVILLE, TN
INDIANAPOLIS, IN
Detroit, MI

Southeast

Atlanta, GA
CHARLOTTE, NC
Raleigh-Durham, NC
MIAMI, FL
Jacksonville, Florida
TAMPA, FL
ORLANDO, FL
New Orleans, LA

Northeast

New York City, NY
Philadelphia, PA
Pittsburgh, PA
Boston, MA
Washington, D.C.
Baltimore, MD
Providence, RI
Hartford, CT