Squarespace Designer Guide: Make the Most of the New SEO Completion Score (2025)
Introduction — Why This Matters
If you log into Squarespace today, you’ll see a new “SEO Completion Score” sitting at the top of the SEO/AIO panel. It promises instant insights, but what does that little number really mean for your rankings? In this plain-English walkthrough, a veteran Squarespace designer (that’s me) breaks down the feature, its limits, and the simple actions that actually move your site up the search results.
What is the SEO Completion Score?
Squarespace introduced the score in late June / early July 2025 as part of a broader refresh of its SEO panel. The meter climbs toward 100% as you fill in page titles, descriptions, alt text, and other basic metadata. Think of it as a “did-you-fill-the-blank?” checklist, not a quality check.
Where to Find Your Score
From any page in your site editor, open Settings → SEO / AIO.
Look for “Your SEO Completion Score.”
Click Improve with AI if you’d like Squarespace to suggest quick fixes (you can edit them before saving).
That’s all there is to it. Getting to 100 percent is helpful housekeeping, but it’s not the finish line.
Why 100 % ≠ First-Page Rankings
The score only confirms that every field contains something—you could type “123” in every box and reach perfection. It does not grade keyword relevance, readability, or the user experience signals Google actually cares about.
Bottom line: Treat the meter as a reminder to fill out the basics; then focus on the content quality and engagement factors that machines can’t measure yet.
Five Actionable Tips From a Squarespace Designer
| Tip | What to do | Why it works |
|---|---|---|
| 1. Write human-first meta titles. | Keep titles under 60 characters, lead with the main phrase, and add a clear benefit. | Google often shows the full line, improving click-through. |
| 2. Treat alt text as micro-copy. | Describe the image in real words and weave in a primary keyword naturally. | Helps both accessibility and image-search visibility. |
| 3. Layer schema in key spots. | Add FAQs or How-Tos via built-in blocks or code injection. | Enhances rich-result eligibility without extra plugins. |
| 4. Refresh older pages. | Quarterly, update stats, examples, and links on high-traffic posts. | Google rewards freshness signals on competitive topics. |
| 5. Track real KPIs. | Use Search Console to watch impressions, clicks, and average position. | Objective data shows whether your tweaks are working. |
When to Bring in a Professional Squarespace Designer
DIY checklists only go so far. Consider booking a pro if:
Your site loads slowly or looks dated on mobile.
You need custom CSS/JS or advanced schema.
Content updates keep slipping down the to-do list.
A seasoned designer can pair layout, copy, and technical SEO into one cohesive plan—something AI checklists can’t yet replicate.
Quick FAQ
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No—but relying on it alone can lull you into thinking the job’s done.
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Google doesn’t read Squarespace’s meter; it only reads your actual code and content.
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If you need deeper keyword research or backlink insights, yes. The Completion Score is just step one.
Final Word
Squarespace’s new meter is a handy reminder to fill in the blanks, but rankings still come from clear copy, thoughtful design, and ongoing optimization. Use the score as a starting gate—then run the real race with the tips above or by partnering with a trusted Squarespace designer.
Need help turning that 100% SEO score into real rankings?
We help business owners build smart, beautiful Squarespace websites that actually show up on Google. Book a quick call and we’ll walk through your site together—no pressure, no tech jargon, just expert help when you need it.
