2025 Squarespace Designer Pricing: What You Should Charge (and Why)
If you’ve ever asked yourself, “How much should a Squarespace designer charge in 2025?”, you’re not alone. Pricing creative work can feel tricky—too low and you undervalue yourself, too high and you risk scaring away the wrong clients. The truth is, knowing the current market rates and understanding how your skills translate into value is the fastest way to land the right projects at the right price.
Below, we’ll break down Squarespace designer pricing based on experience, project complexity, and the value you bring to your clients.
Squarespace Designer Rates by Experience Level
Junior Designers
If you’re newer to the game—maybe 1–2 years in, building smaller 1–5 page sites with minimal customization—projects typically fall between $500 and $2,500. These sites often use existing Squarespace templates with light branding and basic setup.
Intermediate Designers
Designers with a solid portfolio and 3–5 years of experience often work on 5–10 page builds, add light e-commerce features, integrate SEO basics, and provide more brand-aligned design. Rates here typically land between $2,000 and $5,000.
Expert Designers
For fully custom, strategy-driven sites that go beyond the template—think advanced SEO, e-commerce, custom coding, integrated branding, and conversion-focused layouts—rates start at $5,000 and often climb to $10,000 or more. These projects are high-touch, deeply strategic, and tailored for measurable business growth.
What Impacts Squarespace Designer Pricing?
A few factors influence where your pricing should land:
Number of Pages – More content means more design time and strategy.
Custom Design vs. Template – Fully custom work commands higher rates.
SEO Integration – Optimizing for search adds lasting value for the client (Squarespace SEO services).
E-commerce Setup – Online stores with product catalogs, shipping rules, and payment gateways add complexity.
Branding & Copywriting – Additional creative services increase project scope and price (copywriting services).
Why Value Beats Hourly Rates
Many experienced Squarespace designers have moved away from hourly pricing in favor of flat project rates. This keeps the focus on results, not just time spent. Clients appreciate knowing the investment up front, and you’re rewarded for efficiency instead of penalized for working quickly.
When your process is dialed in, you can deliver high-value work faster—without cutting into your bottom line.
The Pocketknife Approach to Squarespace Design
At Pocketknife, we don’t just build a pretty website and call it a day. We design Squarespace sites that are:
Strategic – Every page has a purpose tied to your business goals.
Optimized – Built with SEO and performance in mind from day one.
Brand-Aligned – Tailored visuals, typography, and messaging that feel uniquely you.
Conversion-Focused – Designed to turn visitors into customers.
Whether you need a streamlined starter site or a fully custom online experience, we guide you through a collaborative process that blends creativity, strategy, and technical know-how.
Final Thoughts
If you’re a Squarespace designer, your pricing should reflect the value you provide—not just the hours you work. In 2025, entry-level rates start around $500–$2,500, intermediate projects land between $2,000–$5,000, and expert-level, custom builds start at $5,000 and can exceed $10,000.
The more you refine your process, showcase your results, and position yourself as a strategic partner, the easier it becomes to confidently charge what your work is worth.
And if you’re a business looking for a Squarespace designer who blends clean design with conversion-focused strategy, Pocketknife is ready to help you create a site that works just as hard as you do.